I was originally drawn to this subject by the title of a reuters.com article: Bob Dylan Singing For Starbucks. I thought it was a little ironic that such a singer would form a partnership with the entity responsible for $4 coffees and the general demise of the small, independent, sometimes artsy coffeehouse. But what I found most interesting was a statement made in the article regarding Starbucks customers:
particularly among older consumers who are more likely to be Dylan
fans, has allowed Starbucks’ music business to flourish, company
executives said.
“That disenfranchised customer is very much a
part of the Starbucks customer base,” Ken Lombard, president of the
chain’s entertainment division, said in an interview.
Wow. And to think that the generation (I’m assuming the statement referrs heavily to baby boomers) that grew up with Dylan, Kent State, etc. would seek consumption refuge in Starbucks…
TAGS: Social Enterprise | Starbucks | Music







